When you are starting your car rental business, it is very important to pick both a company and domain name that speak for your core activity and values. However, don't overthink and get too stressed out because you might make the wrong choice! Before opting for the first domain that sounds cool and catchy, try to consider the following quick tips:
TIP #1 Make it easy to read and remember!
You would sure hate it and feel embarrassed if you had to repeat your website name a couple of times before the person in front of you gets it. It's also not advisable to use slang in your domain name as well as too many words. It will be veryhardtoreadandremember! As cool as it may be. Otherwise, you risk your potential customers to mistype or misspell it and eventually give up.
TIP #2 Pick the right keywords!
This is a very delicate and essential point! Try to integrate the top keywords into your website content logically and smoothly but do not overstuff it. If you are not an SEO expert, you'd better turn to one, at least in the beginning. It's worth it! Using the name of the city or country that you are doing business in combined with keywords such as "rentals", "car rental", "rent a car", etc. will help you attract more local customers and those searching for car rentals in a specific location. You can also insert the city name into your car rental website URL.
TIP #3 Hyphens
Hyphens in your domain name can be easily misheard and eventually lead to mistyping. Good news is that Google usually suggests the correct website URL. So, if you have a strong brand name that includes a hyphen, there is nothing bad in using it. Another great way to apply a hyphen is when you'd like to include your country in the URL.
Although it's a common practice to type domain names merged, hyphens won't have a negative effect on your SEO, so don't worry about that!