Facebook has become a staple household name. With over 2.23 billion users worldwide, the opportunities for businesses using Facebook have continued to increase since the social media sites incorporation on July 29, 2004. For the majority of businesses, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. A Facebook page is a great asset for any business, and getting more page likes is a critical part of your Facebook marketing strategy. Every page like is a potential new customer and someone to market your products and services to.
In this blog post, we are going to be discussing how to increase your Facebook page likes and get more exposure for your business. Stay tuned!
How Do Facebook Page Likes Work? & Why Are They Important
Whenever a user on Facebook visits a particular Facebook page, they will be given the option to click the thumbs up button and like said page. By liking a page, the user then opts-in to see published content from that page within their news feed. That means every time you post something to your Facebook page, there is a chance that it will show up within the feeds of those that have liked your page.
Facebook page likes are an important part of any successful Facebook page. They are not the be-all and end-all, but they do hold great value. With the industry-standard metric for engagement for a Facebook page sitting at 10% or less, the more page likes you have, the more people you are going to reach, in theory. So, to give you an example, if your page has 1000 likes, you can expect each post to be seen by 100 people. Out of that 100 people, a percentage of them will interact with the post, through a like, comment, share or even video view depending on the type of content. Due to this low engagement rate, one of the simplest ways to increase the number of people that see and engage with your page's content is to increase page likes. Since page likes have a direct correlation with engagement, it is one of our top reasons as to why page likes are essential.
Now, let’s get into how you can increase your Facebook page likes and get more exposure for your business!
Create A Great Page
If you want to increase your page likes, then you must have a great page and be posting consistently. This is the backbone of making sure your page is set up for success. There are many parts to a Facebook page, and each one should be filled in, look professional and be on brand with your business. We have created a list below for you of the key components that need to be considered:
About Section. This is where you should provide an accurate description and summary of what your business does, contact information etc. Did you know that Facebook views a page with a complete profile as more credible? It will actually provide you with an advantage within the algorithm.
Include a well designed and correctly sized profile picture and cover photo. These are some of the first things that a user will see when they visit your page, so you want to make sure they look good enough to make them stick around and find out more.
Take advantage of the ‘pinned post’ feature. Facebook allows you to pick a post to display continuously at the top of your page’s timeline. This could be more information about your business, a recent event, a current promotion.
Post Relevant, High Quality Content
After making sure that your page is looking great and is completely filled in with all the necessary information and graphics, it is time to look at your content. Is your content interesting? Does it provide value to those who have liked your page? Those are the kind of questions you need to be asking yourself, and if the answer is no to either of them, then it is time to take another look at your content calendar and create a new plan of action.
Badly made content can have a damaging effect on your Facebook page, as it leads to low engagement rates, and we are trying to achieve the opposite effect, by increasing page likes and engagement. Facebook recommends that you share “short, fun to read copy and eye-catching images to get attention’. Remember that Facebook is a social media platform, and what do people use social media for? To escape reality, to be entertained, informed, educated and to converse with others. A good practice to use is to ask yourself “If I saw this post within my news feed, would I stop scrolling and take a look at it? Would I engage with it and leave a like or comment? Would I share it to my own timeline so my friends can see?’. If you would not do any of the above yourself, why would you expect others to do so.
Have you read our blog post on 19 Social Media Marketing Strategies To Increase Online Sales?
Host A Giveaway/Contest
Another great way to increase your page likes is to host a giveaway/contest. By setting the method of entry as liking the page and sharing the post, you can not only increase your page likes, but also increase exposure and reach a much wider audience. There is also a brilliant feature that allows you to invite those who liked your posts to like your page. Simply click on the likes for any specific Facebook post that you have published to your page, and next to the user's name will be a button that says ‘invite to page’.
You could run a giveaway offering some of your products or services to one or more of your followers. You could even purchase high demand gifts and bundle them together to create a great prize for the winners. Whatever you choose as a prize, it is important to make sure the giveaway is simple. The aim is to make it effortless for people to enter, which is why liking the Facebook page is a very common entry rule for many giveaways held on Facebook.
Run Adverts Focused On Page Likes/Engagement
The methods we have listed above have all been what is called ‘organic’. If you are looking to increase your Facebook page likes quickly, then utilizing paid advertising is the fastest way to do so. If you are new to the idea of Facebook advertising, we have a great blog post where we cover the basics for you in an easy to digest format > What Is Facebook Advertising & How To Get Started In 2020
When using paid advertising to increase your Facebook page likes, there are two options we recommend when choosing the objective to optimise for- Page Likes & Engagement. Each objective will result in Facebook targeting your adverts to users most likely to complete that objective. Both objectives work really well, however, we have found a great trick to help you get more page likes for a cheaper ad spend. Remember when we told you that you can take advantage of the ‘invite to page’ button? Well, you can do the same when running adverts for your page. By using the engagement objective coupled with broad targeting, you can acquire likes on your posts for extremely low cost and then implement the invite to page tactic.
If you are already running adverts for your Facebook page, then we recommend to check out our blog post on 5 Tips To Improve Your Facebook Ads Conversions
So, are you ready to increase your Facebook page likes? Which methods are you already implementing? We would love to know in the comments section down below.
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If you are interested in finding out how VEVS and our team of experts can help your business when it comes to marketing, please visit our digital marketing page for more information.