As a Bulgarian—and therefore European—company, we want to keep your experience as seamless, transparent, and cost-efficient as possible. Today, we’re announcing an important change to the way we bill and display prices on our website. Below you’ll find:
- Why we’re moving from USD to EUR
- Updated timeline
- What happens to new and existing customers
- How we’ll calculate exchange rates
- Next steps for you
1. Why we’re moving from USD to EUR
- Bulgaria is adopting the euro.
On 4 June 2025, the European Commission confirmed that Bulgaria will officially join the eurozone on 1 January 2026. (Read details here) Until then, our local currency has been the lev (BGN), but once the euro takes effect, all Bulgarian banking, taxes, and salaries will be in EUR.
- All of our costs will be in EUR.
Historically, we invoiced in USD, EUR, or GBP and then converted everything into BGN on our end—because until Bulgaria’s euro-adoption, it didn’t really matter. Starting January 2026, however, our bank accounts, vendor invoices, payroll, and overhead costs will all be denominated in EUR. Continuing to collect USD (or GBP) payments would force us to convert them into EUR each month, incurring unnecessary payment-processor or bank fees.
- More stable, transparent pricing for you.
By billing directly in EUR, we eliminate that extra layer of fee-based conversion. This helps us avoid hidden FX fees and reduces complexity in our accounting, allowing us to keep our prices as stable as possible—without sudden jumps caused by USD↔EUR volatility.
2. Updated timeline
- 4 June 2025: We received formal confirmation from the European Commission: Bulgaria will join the eurozone on 1 January 2026, prompting our currency-switch preparations. (View announcement)
- 10 June 2025 (Website Prices Switch to EUR): Starting 10 June 2025, all new visitors to our website will see prices displayed in EUR (instead of USD). You can browse plans and one-time purchases in EUR immediately.
- June 2025 – December 2025 (Existing Customers Migrate): Over the next several months, we will send new payment links in EUR to every customer currently on a USD-based subscription. Once you receive that link, you can confirm your billing details in EUR. Until you switch, your subscription remains active in USD.
- 1 January 2026 (Official Euro Adoption in Bulgaria): On this date, lev (BGN) is fully replaced by EUR in all Bulgarian banking systems. By then, all subscriptions will have migrated to EUR, and our accounting will exclusively use EUR.
3. What this means for new and existing customers
New Customers (After 10 June 2025)
- You will see EUR prices when browsing our website.
- All checkouts, one-time invoices, and subscription sign-ups will be processed in EUR only.
- No action is required: simply select your plan, pay in EUR, and you’re all set.
Existing Customers (Currently on USD Subscriptions)
- We’ll send you a “Switch to EUR” link via email sometime in June, July, or August 2025. That link will let you re-confirm your subscription in EUR.
- Your subscription date and plan tier remain the same. Only the currency changes.
For example:- If your plan is $100 per month, under our conversion it will become €92.80 per month (using a 0.928 EUR ≈ 1 USD rate—see below).
- We’ll round down final EUR prices in your favor.
- Until you switch, your subscription remains active in USD.
- If you haven’t switched by the time you receive the email, we will automatically cancel the USD subscription. To avoid any service interruption, please click the link as soon as you get it.
4. How we’ll calculate exchange rates
- Why 0.928?
From June 2024 to May 2025, the USD → EUR rate averaged approximately 0.928 EUR per 1 USD. By using a twelve-month average, we protect you (and ourselves) from short-term swings. This way, your price won’t jump if the rate spikes or dips suddenly. - No Further Adjustments.
Because we receive—and will continue to receive—all payments in our local (final) currency (EUR), we will not revisit this average or adjust the rate due to future volatility. The 0.928 multiplier will be locked in for all USD→EUR conversions for your new invoices. - Example Calculations (Rounded down in your favour)
- $50 /mo plan × 0.928 = €46.40/mo, then rounded down to €46.00/mo
- $250 one-time purchase × 0.928 = €232, then rounded down to €232 (no change since it’s already a whole amount)
5. Next Steps: what you need to do
- Starting 10 June 2025
If you’re a new visitor, you’ll automatically see prices in EUR. No further action is needed. - Watch for Your “Switch to EUR” Email (June–August 2025)
We will send every existing, USD-billed customer a “Switch to EUR” email. Inside, you’ll find a unique payment link that lets you confirm your new EUR-denominated subscription.
Action when you receive the email: Click the link and re-confirm to prevent any interruption. Your subscription date and plan tier will remain unchanged; only the currency switches. - Payment Method Considerations
- If your credit card, bank account, or digital wallet is denominated in USD, GBP, CAD, AUD, or another currency, your payment-processing company will apply its current exchange rate to convert that amount into the EUR total you owe. Their rate and any associated fees are outside our control.
- To avoid potential FX fees or unfavorable conversion rates, you can:
- Use a multi-currency or EUR-based card/account when confirming your new subscription link.
- Let your bank handle the conversion—but be aware they may charge a fee or use a slightly less favorable rate.
- When you see “€ X.XX” on your subscription invoice, that is exactly what we will collect. Any difference due to your bank’s conversion rate or fees is between you and your card/bank provider.
FAQ
Q: “I live in a country that uses USD—can I keep paying in USD?”
A: Unfortunately, not. Since our accounting, vendor bills, and salaries will all be in EUR, it’s no longer cost-effective for us to collect USD. If you continue to pay in USD via your bank or card issuer, they will convert to EUR on your behalf (often with a 2–3 percent fee), but we will not accept any USD payments after you receive your “Switch to EUR” email.
Q: “Will my pricing tier change?”
A: No. If your plan is $100 /mo today, your new price will be €92.80 /mo under the locked-in 0.928 rate, then rounded down to €92.00 /mo. All volume discounts, add-ons, or custom pricing will be converted the same way.
Q: “What if I pre-pay my annual USD subscription before June 10?”
A: Any USD invoice dated before 10 June 2025 (including one-year pre-payments) will be honored through its normal expiration. After that expiration—if it falls on or after 10 June 2025—any renewal must be in EUR.
In Summary
- Key Date (Website Prices): 10 June 2025 → Visitors will see all prices in EUR instead of USD.
- Existing Customers: Watch for your “Switch to EUR” email (June–August 2025). Action is required when you receive the email—confirm by 31 December 2025 to avoid cancellation.
- Official Euro Adoption in Bulgaria (1 January 2026): At that point, all Bulgarian banking and local transactions are in EUR. All backend accounting and subscription billing will already be fully in EUR.
- Exchange Rate for Conversions: 0.928 EUR = 1 USD (twelve-month average, June 2024 – May 2025), with final EUR amounts rounded down in your favor. No further adjustments will be made after June 2025.
We understand that switching currencies can feel daunting, and we’re committed to making it as smooth as possible. By moving to EUR early (10 June 2025), we give everyone plenty of time to adjust. This change lets us eliminate avoidable FX fees, simplify our billing, and offer you stable, transparent pricing—wherever you’re located.
If you have any questions at any time, don’t hesitate to reach out. Thank you for your continued trust and support as we transition to the euro together!
— VEVS Team
