If you want to make organic traffic a primary source of traffic for your website and really reap the benefits, then you are going to need to do more than just edit a filename or add a keyword to a title tag. In addition to making sure your website is optimized for the basics of SEO, such as title tags, meta descriptions, image filenames, relevant keywords in content etc. you should start to implement more advanced SEO techniques and improvements.
Long gone are the days where a good piece of content will shoot you to the top spot within the search engine. SEO nowadays is about creating great content that is optimized for the search and actively being searched for, and published on a website that has a good domain and page authority.
In this blog post, we are going to cover 5 advanced SEO tips you can implement to rank higher on SERP and increase your site’s search traffic.
Learn More About Search Engine Optimization
We understand that every individual and website is at different stages in their learning and knowledge of SEO, which is why we have included some links below to our other SEO blog posts, that will give you a solid understanding of what SEO is, why it is important and also what you can implement first before you move onto the advanced tips we shall be sharing within this blog post.
Once you have read the aforementioned blog posts, make sure to come back and read through this one. Should you need any help or are looking for expert assistance in regards to SEO for your website, then you can find out more information here on the services we offer.
#1 Maximize SERP Real Estate
Did you know that there is a way to get more clicks to your website without having to increase your rankings? It is called maximizing your search engine results pages ‘real estate’. Just like in property, real estate the majority of time refers to the property.
Let’s imagine a street with a row of houses. All the houses are the same size except for one. This house is 3x bigger than all the other houses, so naturally passers by are going to be more drawn to this house, because it is bigger and more visible. The same is true for featured snippets within the search engine results. Ranking in a featured snippet puts you to the top of the page and it triples your SERP real estate for that keyword. Backlinko has a brilliant article on featured snippets, should you wish to learn more.
Another great way of owning more real estate within the search results is videos. Youtube videos have the ability to rank for keywords that are being searched for and this means they can show up within the first page. Videos naturally stand out more against traditional text search results, due to their visuals.
Some other ways you can take up more SERP real estate include:
- Guest Posts
- Rich Snippets
- Top Stories
#2 Optimize Your Content For Google’s RankBrain
If you are not familiar with what Google’s RankBrain is, it is an artificial intelligence that helps analyze the search results. RankBrain will learn about a piece of content, and then compare it to what people are searching for online. It plays a major role in connecting a search performed by a user with relevant content.
A great example of this, is if you were to search for ‘plane travel’. This could mean a couple things. A) it could mean you are searching for flights to travel to a destination or b) it could mean you are searching for how planes are able to travel.
What RankBrain will do is take all the searches for that keyword and determine which one you wanted to search for, based on many other searches performed by other users. This is how it is able to constantly evolve and learn about what people are searching for and more specifically, exactly what they mean for a certain search.
So, how do you optimise your content for Google’s RankBrain? Well, one thing you can do is add synonyms into your content. If you are writing an article about photography, you could add synonyms such as imagery, picture, photo etc. Make sure to incorporate these synonyms into your content in a natural way, and avoid any keyword stuffing. Remember, content needs to be flowing and communicated in a way that is constructive and with the user in mind, not just to please the algorithms.
#3 Incorporate Deep Linking
Deep linking involves linking to other pages within your blog or website. The way you do this is through anchor text, and anchor text is clickable text that includes an HTML hyperlink. For example, at the bottom of this blog post, you will see that we have linked to some of our other blog posts for you to view. This is an example of deep linking.
Over time, as you post more content to your website and add more and more web pages, those webpages will be pushed into the background, and by utilising deep linking, you can bring them back to life.
When a website is crawled by the search engine, it sends a ‘spider’ onto the web page to crawl its content and this spider brings along with it something called link juice. If a spider visits a webpage and is unable to crawl through to another page within the website, its journey shall stop there and it will not pass on any link juice. However, if it is able to find links to other webpages, it will crawl into them and pass the link juice along with it. This link juice is one of the contributors to your website’s rankings and overall SEO.
We recommend that you go through the web pages of your site and see where you can add some deep links. Your blog posts are a great place to start!
#4 Uncover Keywords From ‘People Also Ask’ Suggestions
According to SEMRush, 51.95% of all searches conducted on Google contain a ‘People Also Ask’ section. This section displays questions related to the initial search and offers links to web pages that provide the answers to said questions. For example, if a user searches for ‘vegan diet’, the People Also Ask section may display questions such as:
What can you eat on a vegan diet?
Is a vegan diet healthy?
How do I get started with a vegan diet?
What does vegan mean?
These questions can then be used to help write content for your website. By knowing similar topics of interest for a target keyword, you will be able to uncover new content suggestions, keywords to optimise for and also what other users are interested in. You can then write content around answering the questions, with the hopes of becoming the suggested web page for the question displayed.
There is a brilliant tool that will provide you with a list of questions that are pulled directly from Google’s People Also Ask boxes. Simply search for a keyword and you will be shown the top questions asked for it. You can find the tool here.
#5 Find Broken Link Opportunities On Wikipedia (h2)
Did you know that you can actually replace broken links on Wikipedia with your own and link back to your website? This is something that is often overlooked but a great way to build high authority links for your website and also increase traffic.
You can use a tool called WikiGrabber to locate these link opportunities. Simply search for a keyword (something related to your website) and then click search. You will then be shown a list of Wikipedia articles that need links adding to them. Simply click edit on the text where it states ‘citation needed’ and submit your link for review. If accepted, then you will have gained one more high authority backlink for your website. Congratulations!
So, we hope you got some valuable information from those advanced SEO tips. Remember, SEO is a marathon and not a sprint, and it is a series of changes, implementations and consistencies made over time that leads to the best results.
If you are interested in finding out how VEVS and our team of experts can help your business when it comes to SEO, please visit our digital marketing page for more information.
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