Company Overview
Cloud 9 Exotics is a premier luxury and exotic car rental agency based in Farmingdale, Long Island. Renowned for its unparalleled fleet of high-end vehicles, Cloud 9 Exotics caters to a discerning clientele, including elite visitors and residents seeking unique driving experiences. With a strategic location between New York City and Montauk, they offer tailored services, whether it’s cruising through Times Square or a scenic getaway to the Hamptons.
Challenges
The luxury car rental business model comes with unique demands. Cloud 9 Exotics required a platform that could match their commitment to VIP service, handling complex pricing structures, customized options, and targeted marketing needs. Their challenges included:
- Detailed vehicle descriptions with rich media to highlight their exclusive fleet.
- Dynamic pricing for weekday and weekend rentals.
- Advanced tax management based on pickup locations.
- Flexible pick-up and return options, including location-based restrictions.
- Integration of additional features like online contract signing, promo management, and advertising support.
The VEVS Solution
To support Cloud 9 Exotics' vision, the VEVS development team customized the Car Rental Software and website to meet their luxury service requirements. Key enhancements included:
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Detailed Vehicle Pages
- Created individual web pages for each vehicle, including rich media like videos and extensive descriptions, showcasing the exclusive fleet.
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Flexible Pricing & Tax Management
- Integrated weekday and weekend rates to reflect the varying demand for luxury rentals.
- Added tax rate management based on pickup location ZIP codes, automatically applying the correct county tax.
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Custom Pickup & Return Options
- Enabled customers to select pick-up and return addresses of their choice using a Google autocomplete address bar, restricted to the service area.
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Additional Fees & Packages
- Added features like delivery service fees, late return charges, and extra mileage pre-purchase packages to cater to diverse customer needs.
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Enhanced Marketing & Advertising Support
- Developed a Promo Page and tailored discount code functionality for marketing campaigns.
- Integrated Google AdWords codes for call tracking to support targeted advertising efforts.
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Advanced Checkout & Contract Features
- Customized the checkout form for a seamless booking experience.
- Implemented online contract signature functionality, reducing paperwork and enhancing convenience.
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Payment Gateway Integration
- Integrated First Data payment processor for secure and efficient transaction management.
Results
With the tailored VEVS car rental software, Cloud 9 Exotics achieved:
- Improved Customer Experience: Customized features like rich vehicle pages and flexible pickup options elevated the luxury rental experience.
- Streamlined Operations: Automated tax rates, online contract signing, and additional fees improved efficiency and operational control.
- Enhanced Marketing Success: Promo features and Google AdWords tracking enabled more effective campaigns, driving higher conversions.
- Optimized Revenue: Dynamic pricing and pre-purchase packages offered flexible, profitable options for both customers and the company.
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