The e-commerce industry has continued to grow at an alarming rate ever since its inception. With everyone trying their hand at setting up an e-commerce site, more and more competition is constantly entering the markets. That is exactly why you must do everything you can to make your e-commerce stand out from the crowd and position yourself for more sales.
A great way of doing so is by optimizing your buy now buttons. In this blog post, we are going to be discussing everything from what a buy now button is, to its importance, where you can place them and even ways that can help increase revenue for your eCommerce.
What Is A Buy Now Button & Why Are They Important?
Firstly, before we dive in any further, let's define what a buy now button is:
A buy now button is a link or call to action button that, once clicked, takes shoppers directly to one of the following:
- A Product page
- Checkout Page
By optimizing buy now buttons, it can help to streamline the purchase process for potential buyers, making it simpler for them to checkout and purchase the desired product or service.
The main reason as to why buy now buttons are important is because they have a direct impact on increasing sales and reducing cart abandonment. Did you know that cart abandonment costs businesses $4.6 trillion globally? A great example of the placement of buy now buttons can be found on Amazon’s website. They place a buy now button on each product page, that is clearly visible and takes the purchases straight towards the checkout process.
Where Can You Use Buy Now Buttons?
There are multiple places that buy now buttons can be used. When thinking of where to best place your buy now buttons, have a think about where your audience and target customers frequent most. We have given a few different examples below:
#1: Within Blog Posts
Studies have shown that 87% of people will research a product or service online before they make the decision to purchase. A widespread way of researching is to make a quick google search and read an array of blog content and article material. As an e-commerce owner, your job is to help bridge the gap between content and checkout. Within a blog post, one of the best ways to do this is to include a buy now button that shows the reader exactly where they need to go to purchase.
Buy Now buttons eliminate that often long transition from taking the reader of the content to a customer within the checkout.
#2: Within Email Newsletters
Another great place to include buy now buttons is within your email newsletters. Email marketing is essential for generating sales, especially for e-commerce websites. With the average expected ROI from email marketing being $42 for every dollar spent, it is a no brainer to be using it within your omnichannel marketing strategy. And including a buy now button is only going to increase your chances of boosting sales.
Where should you include the buy now button? We recommend to include it at the bottom of your email newsletters. This is because it allows the reader to go through the full contents of your email before they are hit with a call to action enticing them to purchase. By being more genuine, and showing the content first, you will be more likely to have the reader click the button and go on to make a purchase.
#3: Within Retargeting Campaigns
Did you know that the average conversion rate on a website is 2%? That means that 98% of the people that visit a website leave without purchasing a single thing or taking any action!
For e-commerce websites, retargeting is a must, since this is how you can encourage those otherwise lost customers to come back and turn from a potential customer to a paying customer.
3 Ways Buy Now Buttons Can Help Increase Revenue For Your E-commerce (h2)
So, now that you know the importance of buy now buttons and where you can use them, we are going to discuss 3 ways buy now buttons can help increase revenue for your e-commerce.
#1: Speed Up The Checkout Process
When it comes to the buyer's journey, it is vital that the checkout process is as easy and stress-free as possible. It should be extremely clear for the buyer to make their purchase and buy now buttons help to bypass most of the steps and protocols shoppers have to go through to make a purchase, thereby helping customers make purchases faster.
They can simply drive on through to the checkout process and skip any unnecessary steps along the way.
#2: Skip Account Creations
Account creations are great for collecting information from a customer, such as their email, phone number, address and location etc, however, for the customer themselves, they are simply just another blockage in the way of them proceeding with their purchase.
Not everyone who buys from your store will want to create an account and by having a buy now button, you can offer buyers the ability to skip creating an account and simply checking out as a guest.
#3: Improves User Experience
Buy now buttons can be used on many different platforms, such as social media and in advertising campaigns. This drastically improves the user experience as this means they can make the purchase on the same site, and speed is key when looking to acquire the sale.
For example, businesses can upload their product catalogues to Facebook and buyers can checkout within the platform, with no need to go through to the website, add the product to cart, fill out their details, add their payment info and so on and so forth!
Buy now buttons make life easier for both you and your customers. Remember, easy and simple is the best bet you can take when it comes to the checkout process.
So, we hope that has given you a good understanding of buy now buttons, why they are important and how they can be used. A great tip we can leave you with is to not only test the placement of your buy now buttons but also their colour, text and any other ways you can make them stand out amongst the crowd.
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