The global hotel industry holds a staggering value of over $570 billion, boasting an impressive count of over 700,000 hotels and resorts across the world. Surprisingly, a remarkable 83% of US adults now favor the convenience of online travel bookings, highlighting the paramount importance of having a website to ensure maximum occupancy rates. The era of spontaneously seeking nearby accommodations upon arrival has been replaced by a new paradigm, where guests expect visual representations, pricing details, and comprehensive room descriptions. By establishing a website for your hotel, you not only enhance your booking potential but also streamline and simplify the reservation process for both yourself and your esteemed guests.
In this blog post, we want to discuss why you should choose the VEVS Hotel Website Builder solution for your hotel and the benefits it entails.
Why Own A Website?
For hotels, most of their online reservations come from online travel agencies and travel portals. There are typically 2 reasons for this:
a) Online travel agencies hold high rankings in search engines and, therefore, often show up first in search results when looking for places to stay for a particular location.
b) People are simply used to booking through online travel agencies and travel portals.
With that being said, a lot of people booking hotels online will want to view more about the hotel before they consider booking. They will want to see more images of the hotel rooms, the complete list of amenities, and potentially if it is cheaper to book directly through the hotel website, for example, if they have a promotion.
That is where it is essential to have a website for your hotel. By showing potential guests everything they need to know before making their booking, you are going to reduce the chances of them booking with someone else, thus increasing your bookings and sales.
In addition to that, whilst on your website, if people decide to book directly with you, that will save you the big online travel agency commissions- another good reason to have a booking system on your own website!