The introduction of the internet changed everything, and that includes the real estate market. Long gone are the days of brochures being, newspaper ads and for sale, signs being a necessity. Nowadays, many realtors have all their listings visible on their website for interested buyers to view on their own time and easily gather all the information they need on a particular property. Not to mention, sellers can simply perform a quick google search and within 30 mins can send multiple emails requesting quotations for their property.
Did you know that 90% of buyers use the internet as part of their home search? We are going through and have been for a while now, a period in which the customers now hold the upper hand. They have instant access to 1000s of homes within their area of choice, and a simple google search will reveal website after website, all showcasing their selection. So, how do you stand out in a sea of competition? Well, first of all, you can start with your website!
In this blog post, we are going to be discussing some of the most important features a real estate website should have.
Detailed Property Profiles
One of the most important aspects of any real estate website is its ability to effectively showcase its current listings. You may have a brilliant property that would be the perfect choice for many potential buyers, but unless your listings communicate that, you are going to have a hard time attracting them. A well-formulated property profile must include the following as a minimum: