Use professional monitoring services to stay up to date with how your business is growing in the online space and improve user experience.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. This tool gives you all the tools you need to completely understand your customers and efficiently manage your business online.
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
Hotjar is a powerful tool that reveals the online behaviour and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the 'big picture of how to improve your site's user experience and performance/conversion rates.
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. After installing it, Inspectlet monitors your site's visitors in real-time and relays this information back to the servers, where it's compiled and presented to you. As a result, you can see every mouse movement, scroll, click, and keypress on your site. Thereby, you never need to wonder how exactly people are using your site again.