Publishing great content on your website or blog is an effective way to boost your website traffic. While stunning graphics and flashy animations help, they don’t always keep visitors interested. Readers of today have a digital sea of websites to choose from; therefore, catching their eye requires meaningful content.
Granted that, writing content that will attract more visitors doesn’t just happen, there’s a process behind it. By using this process to create your own ‘writing checklist’, you’ll be on your way to increase your readership. Let’s take a look at how you can write meaningful content and increase website visitors at the same time.
Know Your Audience
Before you can write stellar content, you need to have an idea who you are writing for. Understanding who your target audience is will help you write for their needs and wants. After all, when you know who your audience is, you can determine whether your content provides value to them. Bear your audience in mind when you pen blog titles to ensure that your words get their attention. Also, remember that the window between attentive and distracted readers is small, so keep it short and to the point.
Show Your Human Side
Taking care to reveal your softer and more human side can go a long way. When your readers feel as though they know your ethos, they will feel more connected to you. That connection will mean that they will actively seek out your content and even tell others about it. Your human audience will appreciate your work and not just be concerned about keywords and backlinks. Avoid writing for bots and focus on providing content that has that human touch and relevant subject matter.
Be Helpful and Add Value
Readers will appreciate content that makes their life better in some way. If your website has an excellent SEO rating and high keyword density but adds no value, your bounce rate will soar. People of today often look to websites and blogs to help them solve problems, so keep that in mind when writing.
Ensure that you write content that has a definite action readers can take and helps them succeed in some way. Once you’ve ticked those boxes, then you can focus on adding humor, fun, and even shareability to the content. There is now a broad spectrum of services and tools like Grammarly, Studicus, Grab My Essay, and Hemingway that are designed to make your content easier to read and more shareable.
Show Your Expertise
The internet hosts a deluge of websites and blogs from people who don’t follow through on their promise of being an expert. Take care to avoid any severe gaffs and show your expertise from the very start. Credibility can be tough to win back once it’s lost, so take care when making claims and always backlink. Concentrate on demonstrating how knowledgeable you are on the subject of choice and provide plenty of photos, resources, and quotes. It might seem like obvious advice, but in a world of fake news, readers will appreciate an expert.
Stick to a Schedule
Once you’ve built a readership, you’ll want to be sure that you always provide for them. When you supply a schedule for new content, you can be sure that faithful readers will be on the lookout. Of course, this schedule should be realistic in terms of turning around content that still meets the previous criteria. It’s also essential to promote your schedule and make sure that readers are aware of it. Add a note to your website header or even to the footnotes of each post to inform readers.
Spend Time on SEO
If people can’t find your content, then all your efforts would have been for naught. Devoting time to your SEO strategy is key to increasing the number of website visitors. That means taking time to find the perfect keywords and use them efficiently throughout a post instead of keyword stuffing.
“It’s crucial to make your texts long enough as longer posts work better in terms of SEO. Don’t forget to add keywords to any images you add in the post and to your metadata description, as well.” — Jennifer Hiatt, SEO specialist at Best Essay.Education writing service.
Don’t Forget About the Mobile Version
With more people than ever before accessing the internet from their phones, the mobile version is a huge point to consider. If you are neglecting your mobile version, then you may be losing a lot of possible visitors. Most web services allow you to design and tweak your mobile version as easily as the desktop version. It’s crucial to take time to periodically review the mobile version to ensure that it’s legible and easy to navigate. When your website’s mobile version is in tip-top shape, your visitors are sure to increase substantially.
Remember to Share
Putting yourself out there on social media can have huge benefits these days. Regularly sharing your blog posts or updates to your website on social can have significant repercussions. These repercussions come from the shareability that social media provides. Your followers can share your posts, which means that more people will see them and cause a domino effect. If you are not great with social media, you can save time by setting up posts to share automatically.
Experiment With Voice Search
As mobile phones evolve and improve by leaps and bounds, the way people surf the internet is changing. Voice search is becoming more and more common with people who are on the go. Maximize your website’s outreach by adding plenty of information about your business for voice search. Incorporate the answers to all of the who, why, and what questions as these are most commonly searched. When visitors can easily find out information about your brand, product, or services, your SEO success rate will also improve.
It goes without saying that content is king. Brands that provide useful content on their websites are likely to have a higher number of visitors. By following this content writing checklist, your brand or business will be able to obtain that, too. All it requires is some time and dedication at first, and once you’re in the habit, it will get easier.
When you take time to get to know your audience and show your softer, human side, your content will take on a different tone. Presenting yourself as an expert and providing value in your content is crucial to winning over readers’ trust. Furthermore, being consistent with posting and spending time on SEO will have serious benefits. Finally, remembering to appeal to the digital world we live in with voice search and mobile version is crucial. If you can remember to tick all of these boxes, you are well on your way to boosting your visitor numbers.
About the author: Angela Baker is a self-driven specialist who is currently working as a freelance writer at TrustMyPaper writing services and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That's why Angela develops and improves her skills throughout the writing process to help to inspire people.