Explore Iceland Rental Cars

SEO strategy built around high-value Iceland car rental searches

The client initially supplied a broad list of potential search topics covering Iceland car rental, airport rentals, insurance, road trips, F-roads, discounts and other traveller questions. With a relatively compact website, trying to target every phrase equally would have diluted the SEO focus.

VEVS researched the keyword set and narrowed it to a practical primary and secondary strategy. The main focus included “car rentals in Iceland,” “Reykjavik car rental” and “Keflavik Airport car rental,” supported by related airport terms and location references. This gave the website a clearer search strategy based on the pages and content available.

Expanded website content and airport-delivery positioning

The website needed more substantial content to support organic visibility and better explain what made the company different. In particular, Explore Iceland Rental Cars wanted to emphasize its direct vehicle delivery service at Keflavik Airport and make that value proposition more visible to travellers.

VEVS expanded and reworked the website content, including the Home, About Us, Services and Airport Car Rentals pages. The team also revised blog content and incorporated appropriate keywords while preserving the client’s operational details. New Services and Airport Car Rentals content helped turn the website into a stronger information and acquisition channel.

301 redirects for SEO-friendly page URLs

As pages were renamed and reorganized for clearer search targeting, important URLs also changed. Without proper redirects, visitors and search engines following the old addresses could reach missing pages and previously accumulated SEO value could be weakened.

VEVS configured permanent 301 redirects for five important pages: About Us, Fleet, Reservation, Locations and FAQ. Each old address now points to the corresponding new, descriptive URL, allowing the website structure to improve while maintaining continuity for existing links and search-engine crawling.

Custom homepage fleet presentation

The standard homepage fleet widget displayed vehicle details, but the client wanted more control over the message presented to website visitors. The goal was to use the available space for meaningful short descriptions rather than the default vehicle-detail content.

VEVS made a targeted custom modification to the homepage fleet widget so it displays each vehicle’s short description in place of the standard vehicle details. This gave Explore Iceland Rental Cars more control over its homepage messaging and aligned the fleet presentation with the broader content and SEO strategy.

A second car rental website using the same reservation system

The client wanted to launch another car rental website on a different domain with its own design and content management setup, but did not want to operate a separate rental database. Vehicles, locations and reservations needed to remain connected to the existing operation.

VEVS created and configured the additional website account, connected the new domain and synchronized the rental module with the existing system. After testing, both customer-facing websites were using the same reservation system, allowing the company to expand its online presence without duplicating core rental operations.

DNS, domain and technical launch support

Connecting an additional website required more than creating pages. The domain had to point to the correct infrastructure, and conflicting DNS records could cause some visitors to reach the wrong destination or fail to access the correct website consistently.

VEVS guided the client through the required A record configuration, identified conflicting IPv6/AAAA records and verified the DNS changes before completing the software synchronization. The team also handled the wider hosting and technical setup needed to keep the websites connected to the VEVS environment.

The process combined the website builder with hands-on marketing assistance, giving Explore Iceland Rental Cars a stronger content base for organic search and direct customer acquisition.

Ongoing consultation, setup and website optimization

The client repeatedly relied on VEVS expertise for decisions that crossed software, website and marketing boundaries—from initial domain setup and Google Maps/SMTP configuration to SEO planning, content reviews and discussions about how airport delivery and insurance information should be presented.

VEVS provided ongoing ticket support, consultations and content review rather than treating the project as a one-time software installation. The team helped configure the website, reviewed sensitive operational information, advised on navigation and content structure, and adjusted the solution as the business expanded.